A scammer who can be anyone is on the loose.
Every week they wear a new disguise — your bank, a relative, a prize you just won — to fool the public. One by one, our hero catches them all and reveals the tell that gave them away. By the end, you'll spot them too.
The Most Wanted
New suspect exposed every Friday · stay tuned
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What's a tell?
A tell is the small sign that gives a scam away. You can't always spot the fake — but you can always spot the tell. However flawless the fake looks, every con behaves the same way: it creates urgency, demands secrecy, makes an unusual request, and pressures you not to check with anyone.
Pause.
Urgency is the oldest trick. Nothing legitimate collapses if you wait five minutes.
Verify.
Contact the person or organization directly through a channel you know is real. Not the one they gave you.
Don't Get Played.
You've caught the scam. You know the tell.
Yado Salama
She names the tell
They never fool Yado Salama — the grandmother everyone underestimates. She spots every trick, and by the end, she'll have taught you how.
Could you tell?Could you tell?
The next suspect is exposed in:
About the Campaign
A national cybersecurity awareness campaign led by the Dubai Electronic Security Center (DESC), the official regulator of cybersecurity in Dubai and guardian of the city's cyberspace, throughout October 2026, in line with Cybersecurity Awareness Month. The campaign empowers individuals and families across Dubai to recognize and stop scams before falling victim to them.
Through partnerships and collaborations, we're bringing organizations across different sectors together to deliver cyber awareness into every day spaces where the community already gathers. The campaign leads the charge in a five-week episodic reveal of scam archetypes, teaching the public that while they can't always spot the fake, they can always spot the tell.
Next reveal
Get a reminder the moment the next suspect is unmasked.