Events & News
The case, week by week.
Every milestone across the campaign — from the first teaser to the finale.
28 Sept – 2 Oct
Teaser. Yado introduced, "She Names the Tell"
1 Oct
DESC launches the campaign
1 Oct
Competition opens
1 Oct
Partners go live
5 Oct – 9 Oct
Week 1: "Real authorities never rush you"
12 Oct – 16 Oct
Week 2: "The name is real. The person isn't"
13 Oct
Media workshop
19 Oct – 23 Oct
Week 3: "Too good to be true = bait"
22 Oct – 30 Oct
Public activation at Khawaneej Walk
23 Oct – 25 Oct
People's Choice Award voting open
26 Oct – 30 Oct
Week 4: "Your eyes and ears are no longer proof"
2 Nov
Impact report, campaign close PR, partner recognition on microsite